Bricozor is a French online retailer specialized in selling more than 40,000 DIY products. The online shop’s management was looking for a service provider to help them create more profit from the advertising investments by showing personalized marketing messages to their users. A reliable account management and a transparent invoicing were the most important selection criteria.
When we work with a service provider, the element that always makes the difference is the quality of the account management. With Akanoo, we always had an available and competent team taking care of our needs, it’s very important for us to place trust in working with our service providers.
It is important to display personalized campaigns at the right time, create an appealing, responsive design and select the right campaigns. The visitor analysis for Bricozor shows that primarily discount and upselling campaigns lead to an increased revenue. The results are based on data of 2017.