Hagebau is one of the largest European DIY retailer. In the online shop the company offers its German customers a comprehensive range of home improvement products. The online shop’s management looked for a transparent way to increase customer engagement, conversions and revenue through on-site marketing with personalised campaigns.
When displaying personalised campaigns, they must be shown at the right time, with the right content and responsive design. The visitor analysis for hagebau shows that, among others, particularly product recommendations and free shipping campaigns lead to significant revenue increases.