Our motivation and methods


Akanoo Team

Akanoo Team

“The Akanoo team shares a passion for real-time forecasting. We share the goal to remain the world’s leading company for intelligent onsite targeting.”

We are a team of 20 highly motivated individuals who work with great energy and passion to develop and market our technology. Our management style is collaborative and hypothesis-driven. This encompasses open communication and continuous feedback. Our teams in Sales & Marketing, Customer Success Management and Data Science & Technology have the expertise and skills to ensure our clients' success.

Team


Sales

Sales

Our sales department hosts a team of experienced international business development managers that worked for companies like Paypal, ePages and Goodgame Studios before. They create relationships with our prospective clients by communicating personally from telephone calls to on-site presentations.

Customer Success Management

Customer Success Management

Our customer success team comprises of web-designers and developers who passionately work to exceed our clients' expectations. Our team manages the initial integration of our system and develops the campaigns together with the clients. Our Account Managers optimize the campaigns to constantly improve client success.

Data Science

Data Science

Mathematicians, physicists and neurobiologists with PhD degrees work closely together with experienced developers to create, test and roll-out state-of-the-art prediction methods that outstrip the accuracy of the competitor results by far. A sprint- and hypothesis-oriented working method ensures a fast, measurable and performance-oriented development of our technology.

Management


Fabian

Benjamin Ferreau

Benjamin Ferreau is CEO of the predictive analytics company Akanoo since November 2017 and among other things also responsible for the market-related development of the company, the technology as well as cooperations. He previously worked in different positions for a leading print and media house in Europe for nine years and was in charge there for the development of digital strategies and merger & acquisitions. At last he was CEO of a holding company, which significantly drove the digitalization of commercial enterprises. Benjamin is a designated expert in the field of consumer goods and retail as well as trade and ecommerce in general. His position paper 'Omnichannel pyramid of needs' describes the (fundamental) needs of companies regarding omnichannel, digitalization and digital transformation.

Cooperation partners


Institute of Information Systems, Hamburg University

Institute of Information Systems, Hamburg University
Professor Dr. Stefan Voss

Institute for Business Information Systems, Humboldt University Berlin

Institute for Business Information Systems, Humboldt University Berlin
Professor Dr. Stefan Lessmann

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